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Rapture of THE DEEP; Jacqueline Bisset's famous wet t-shirt as film marketing strategy; how it happened and where it was filmed.

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In 1977, when a forbidden photo of  Jacqueline Bisset  scuba diving in a white t-shirt was released to the public, it transformed the potential reach of promotional messaging throughout the film industry. Allegedly snapped by a  National Geographic photographer , the photo ignited controversy as opening day for " The Deep " approached. With Bisset's consent never obtained, and the photo published without her knowledge despite an agreement that she controlled what pictures of her were released, the marketing for the film sharply accelerated as the buzz around the photo controversy went viral. This was the birth of a film marketing revolution, where the line between reality and fiction blurred, and movie marketing was forever changed. Jacqueline Bisset pioneers viral marketing in film  (Source unknown possibly  David Doubilet )  The Deep 's potential commercial partners were promised a massive reach ahead of its opening day on June 17, 1977. The film's marketing cam